UEFA was faced with the reality of having the Europa League final played in an empty stadium, and they needed our help - fast.
They wanted to drive excitement for the final whilst providing additional exposure to their less-than-happy sponsors and broadcasters.
In two weeks, we moved from brief to delivery of the 'We Bring The Stadium To You' campaign. This campaign drove awareness and hype for the tournament finale (and broadcast partners) whilst engaging fans with a promotion that included a box of sponsor led prizes.
The result: a very grateful client and a campaign that outperformed the Champions League campaign that was developed in parallel by the UCL agency.
