After establishing burn firmly within the snow sports community we were tasked with expanding our audience beyond action sports, whilst staying consistent and relevant to existing followers.
Trailblazers is a five-part snowboard series that uses snowboarding as a lens to tell a broader story about discovery, curiosity, authenticity and never-ending passion. This approach was designed to illustrate burn’s brand core, that ‘every moment is an opportunity to experience more, and with burn you can seize life’.
Episode 1: Flying The Nest
A 'discovery' themed toolkit was developed to allow visuals to take shape in a wide variety of formats, from title sequences in the films, to key visuals and in-store POS.
