As sponsors of LEC (League of Legends' European Championships), Kia needed a way to deliver their new brand promise 'Movement That Inspires'.
We developed a UGC competition in which the winner had their gameplay casted by one of the tournament's figureheads, Quickshot. A prize that resonated deeply with this audience.
Working with Quickshot, we invited fans to submit their most inspiring moves, with the chance to feature on both Kia’s hero spot in the LEC Spring Finals Broadcast and the LEC Summer Finals Broadcast.
