Heading into the 21/22 season, hummel sportswear wanted a kit launch which spoke to their shared brand values with Everton FC: history and strong moral fibre.
We created #AsOne; an overarching idea for all three kits, demonstrating that hummel understands Everton fans.
When it came time to launch individual kits, we worked closely with the fans to the strength of the team support, all within very tight Covid restrictions.
360 deliverables later, the kit launch smashed previous sale records by 59%.
Our campaign idea was inspired by the fans' most iconic Everton song, 'Forever Everton'.
Our pitch-winning idea was designed to work across all kits and partnership comms, given hummel a platform to engage EFC's global fan base long term.
Hundreds of deliverables were developed across the three bespoke kits.
