TeamViewer, a remote connectivity provider in the B2B space, approached us with a challenge. Despite sponsoring two sporting giants—Manchester United FC and Mercedes AMG Petronas F1—there was no cohesive thread or organising idea tying the sponsorships together.
Our pitch-winning (and award-winning) campaign, "Find Your Better," brought their partnerships to life by tapping into the emotional truth behind their products and brand. Crucially, we avoided the typical tech-sponsorship clichés that treat audiences like rational 'performance machines.'
Our campaign resonated with the deeply human truth shared by all parties: the relentless pursuit of satisfaction from doing their jobs better. This mindset is also at the core of the TeamViewer brand.
We crafted a new brand toolkit and produced a series of launch videos featuring Lewis Hamilton, Toto Wolff, and Erik ten Hag, among others.
Since its launch, the campaign has been elevated internally by the client and now runs as a flagship brand campaign across the entire TeamViewer business.
Awards: Best B2B partnership at The UK Sponsorship Awards // Currently shortlisted at The Marketing Society Awards for Best B2B.
