Nestlé wanted to reinvigorate the KitKat brand, making it more relevant and appealing to UK Millennials. At the same time, they wanted to test a more premium offering.
We knew our audiences valued experiences over possessions and this was the entry point to our idea.
The KitKat Chocolatory was a pop-up in Straford Westfield, fronted by Michelin-star Chef, Michael O’Hare.
Visitors were treated to personalised, premium KitKat and their experiences were amplified to reach over 300M people across PR and social, including coverage on MTV, Timeout, Daily Mail and The Metro.
Over the course of six weeks we presented a dynamic, modern version of the brand to new audiences.
