Behind Every Goal

Sponsorship activation that reinvigorated a seven-year partnership.
Client:
Hays Recruitment
Channels:
Social // Digital // OOH
Role:
Creative Director, Art Director

Working closely with Man City, we created a six-part content series with star players, Raheem Sterling, Steph Houghton, Rodri, Pauline Bremer, Ilkay Gundogan and Matilde Fidalgo.

Our creative also included a number of print executions such as matchday programmes and ticket wallets, as well as online deliverables such as social posts, website takeovers and competition emails.